During a series of bi-annual exhibitions, alternating locations in Casablanca are transformed into an open space known as La Chambre Claire, inspired by Roland Barthes’s Camera Lucida: Reflections on Photography, an inquiry into the nature of photography and its perception. On an independent level and within its own Camera Lucida, Fondation Alliances intends to showcase the work of young photographers not yet known to the public, in an initiative that is in keeping with the values of transmission, sharing, and proximity conveyed by the foundation.
In addition to the production of a first solo exhibition, La Chambre Claire supports individual award winners in the evolution of their creative approach, providing the means necessary to present, develop, and disseminate their visual expression. Every winning candidate thus enjoys personalized assistance from the foundation team. In order to fully perform the role of a springboard platform, the Lcc team solicits assistance from contemporary art professionals (prints made with a professional photographer, catalogue publication, networking with cultural institutions/events, communication relays, and media relations).