Originally from Fez, Youssef Lahrichi studied engineering in France before moving to Morocco in 2010. After the quiet and traditional city where he grew up and the French capital city where he studied, Youssef chose to finally settle in Casablanca’s sprawling and bustling metropolis to pursue a consulting career.
Upon arrival, Lahrichi felt sucked up by the hustle and bustle of Casablanca and went looking at how to escape from the city frenzy. He then got back to photography at which he already tried his hand as a child by capturing football players in motion. Youssef Lahrichi seeks to develop a fresh look at the city buildings and inhabitants. He takes the time to go into the details and raise his eyes to discover new camera angles. In 2011, he turned to theatre and joined la Troupe du Territoire which has regularly performed in Casablanca since 2010.
The practice of theatre and staging opens new photographic paths for Youssef Lahrichi. He is no longer content just to capture the city; he now takes on the challenge to make it his own and create it from scratch based on his own ideas. By taking his shots at the crack of dawn or at the time of breaking the fast during the month of Ramadan, Lahrichi affords himself a fantasized tête-à-tête with his adopted city and reveals with subtlety unexpected and dreamlike moments of intimacy.
The exhibition Urban Daydreams was also presented at the cultural centre Les Etoiles de Sidi Moumen (Casablanca) from March 10 to June 12, 2015, then at the French Institute of Casablanca from June 15 to August 30, 2015. In October 2015, these same photos were shown at Biennial of Bamako.